Active Homeowner Privacy Notice
Last Effective Date: July 27, 2020
Privacy Notice Summary
Active Homeowner respects your privacy. Our Privacy Notice describes what personal information we collect, how we collect it and what we may do with it. This is a summary, scroll down to the Full Privacy Notice to get more detailed information on our practices and your rights over your personal information.
The types of information we collect
We collect information that you provide to us, that we collect using cookies and other tracking technologies on our Website and from third parties (such as data brokers). Examples of information we collect are name, email address, phone number and IP address, though we may collect other public or non-public information associated with you.
What we do not collect
We do not knowingly collect the information of children under the age of 16. We also do not knowingly collect sensitive personal information, such as race or ethnicity, religious beliefs, sexual orientation, trade union membership, or health, genetic or biometric information.
How we use personal information
We use information we collect directly from you to improve our Website experience, respond to inquiries, manage our relationship with you, and deliver relevant Website content and advertising to you.
We also provide specific personal information to our marketing partners to deliver content and advertising to individuals who have consented to receive such third party offers.
How we protect personal information
We employ industry standard practices to keep your personal information secure. We also only share personal information with trusted partners that have undergone a privacy and security assessment, and we regularly review their practices.
Full Privacy Notice
Introduction and Scope
This Privacy Notice (“Privacy Notice”, “Notice”) outlines Active Homeowner’s (“we”, “our”, or “us”) practices with respect to personal information and other information collected through our website at https://activehomeowner.com/ (“Website”). This Privacy Notice does not apply to any other website or information collected by any affiliate of Active Homeowner or third party, including through any application or content that may link to or be accessible from or on the Website.
We encourage you to read this Notice carefully to understand our policies and practices in how we collect, receive, use, store, share, transfer, and process your personal information, as well as your rights in determining what we do with the information that we collect or hold about you. By accessing or using the Website, you agree to this Privacy Notice. If you do not agree with our policies and practices, you should not use the Website.
What information we collect
We collect two types of information through your use of our Website: Information that you provide to us, and information we collect using tracking technologies, which includes both personal information and non-personal information. As used in this Privacy Notice, personal information means information that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with you as an individual or your household.
Information you provide us
The information we collect from you is information, including personal information, which you provide by filling in forms on our Website, by opting into Active Homeowner through one of our affiliated websites or through correspondence if you contact us through our Website. This information may include your email address, first and last name and any content included in correspondence with us or in any other content you post on the Website.
Information collected via cookies and similar technology
Server Log Files: As you navigate through and interact with our Website, we automatically gather server log file information. This information may include information about your equipment; browsing actions and patterns including referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.) and date/time stamp; device information and internet connection information including your internet protocol (IP) address, operating system, browser type and Internet service provider (ISP); and/or clickstream data to analyze trends in the aggregate and administer the site.
Some examples of how we may use this automatic data collection include Google Analytics, which enables us to collect statistics on how our Website is used, perform analytics and personalize advertising. You can find out more about how Google uses this information and how you can control it at www.google.com/policies/privacy/partners/. By using our Website and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the Google Analytics’ currently available opt-outs for the web, found at https://tools.google.com/dlpage/gaoptout/.
Our Website may also include links and buttons to access popular social media platforms and other third party websites and services. If you have a previous relationship with a third party, such as a social media platform, it may recognize you and combine information collected through our Website with information they already possess about you. You should access the privacy notices of such social media platforms and third party websites to understand how they use your information. We do not control such services and are not liable for the manner in which they operate. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, social network or otherwise online may be viewed and used by others. We are unable to control such uses of your personal information, and by using such services you assume the risk that the information provided by you may be viewed and used by third parties.
Information collected from third parties
We also collect personal information from third parties, such as social networking sites and data brokers that we then share with our marketing partners. This information may include identifiers like user names for social media sites and email addresses, demographic information like gender and age and information you have shared in public posts.
How we use your information
We may use information that we collect about you or that you provide to us:
- To present our Website and its contents to you;
- To provide you with information that you request from us;
- To fulfill any other purpose for which you provide it, e.g., to respond to your inquiries;
- To match your information with information obtained from third parties in order to enhance our information or their information;
- To provide you with notices about our Website;
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
- In any other way we describe to you when you provide the information; and
- For other purposes with your consent.
With whom and for what reasons we share information
We may disclose information that you provide us to enforce or apply our Terms and Conditions and as described in this Notice. Transfers to subsequent third parties are covered by the provisions in this Notice and in our agreements with our service providers and third party partners.
We share the personal information we maintain with both service providers and our third party partners according to contracts that include provisions on how they may use the personal information we provide them and the safeguards they must employ. In very specific situations, we may also be obligated to share your information with other types of external parties as explained below.
We share your information with contractors, service providers, and other third parties we use to support our business and who are contractually limited in what they may do with this data. These companies are authorized to use your personal information only as necessary to provide these services to us, pursuant to written instructions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal information they receive from us for any other purpose. Representative business processes that our service providers/vendors assist us with include:
- Web or application development/management
- Providing customer service
- Sending marketing communications, including emails, text messages and phone calls
- Displaying tailored content through personalized advertising
- Conducting research and analysis
- Analytics, so that we may better understand how our site is being used in order to optimize resources
Our Marketing Partners
Our marketing partners include advertising networks, retailers and others. We share personal information with our marketing partners so they can tailor and personalize content for individuals or groups of individuals in direct marketing campaigns. Our marketing partners use such information to market other products or services to you and to analyze your information for their benefit or the benefit of others.
In certain situations, we may be required to disclose personal information in response to lawful request by public authorities, including to meet national security or law enforcement requirements. We may also disclose your personal information as required by law, such as to comply with any court order, law, or legal process, including to respond to a lawful government or regulatory request; If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Active Homeowner, our affiliates, our customers, others or investigate fraud.
In the event of a merger, divestiture, bankruptcy, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Active Homeowner’s assets a buyer or other successor may take possession of the personal information we hold. In the event of such a transaction, the acquiring company will assume the rights and obligations as described in this Privacy Notice.
Your Choices in how we use your information
We provide you with choices regarding the personal information you provide to us.
We may send you e-newsletters or other emails that promote our products and services. If you do not wish to have your email address used by us in this way, email email@example.com and let us know. If you have received a promotional email from us, you may also use the opt-out link included in the email or send us a return email asking to be omitted from future email distributions.
We comply with the Self-Regulatory Principles for Online Behavioral Advertising as administered by the Digital Advertising Alliance (DAA). You can learn more about interest-based advertising and opting out of targeted advertising from certain providers by visiting the DAA’s consumer choice page at www.aboutads.info/consumers. The opt-out process through the DAA relies upon the placement of an opt-out cookie on your device. Other providers are members of the Network Advertising Initiative, and you can opt-out of interest-based advertising by those members by visiting http://optout.networkadvertising.org/. We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers. For interest-based advertisements delivered through mobile apps, you can install the DAA’s AppChoices app on your device to opt-out of targeted advertising by certain providers and can also select a system level advertising preference feature on your device (such as “Limit Ad Tracking” on Apple devices or “Opt out of Ads Personalization” on Android devices).
Your rights over your information
We respect your control over your information, and upon request, we will confirm whether we hold or are processing personal information about you. Where applicable and legally required, we offer individuals the following rights.
- The right to be informed about the personal information we maintain about you.
- The right to access and correct your information.
- The right to restrict us from processing your information in certain ways, for example, opting out of the sale of your information.
If you would like to delete or modify your personal registration information, you may contact us at (800) 452-9199. For any other questions about your rights, please email firstname.lastname@example.org. When handling your request, we may ask for additional information, which may include personal information, to confirm your identity. Active Homeowner will respond to all requests without undue delay.
See our State Privacy Disclosures for more information on state-specific data rights.
How we protect your information
We take the security of the data we maintain seriously. We have implemented industry standard practices to secure the personal information we hold from accidental loss and from unauthorized access, use, alteration and disclosure. We use encryption via HTTPS and SSL on our sites to protect information transferred through our Website and employ industry-standard policies and procedures. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. If you suspect your information has been treated in violation of this Notice or that our Website has been compromised, please contact us at email@example.com.
How long we keep your information
We retain consumer personal information for as long as it’s needed to serve the use for which it was collected and to comply with legal obligations, resolve disputes and enforce our policies.
Children under the age of 16
Our Website is not intended for children under 16 years of age and we do not knowingly collect personal information from children under 16. If you believe we might have inadvertently collected any information from or about a child under 16, please contact us at (800) 452-9199 so we can delete it.
Privacy Notice Changes
From time to time Active Homeowner may update and revise this Notice based on changes in our business environment or applicable law. If we propose to make any material changes, we will notify you by means of a notice on this page prior to the change becoming effective. Your continued use of the Website following the posting of any changes to this Notice means you accept such changes. We encourage you to visit this page periodically to stay abreast of any changes that may have occurred.
United States of America
For questions related to our Privacy Notice or if you wish to inquire in how we use and process your personal information, please email: firstname.lastname@example.org.
122 Lyman St, Suite 60
Asheville, NC 28801
State Privacy Disclosures
The California Consumer Privacy Act
The California Consumer Privacy Act of 2018 (CCPA) requires us to inform California consumers of their rights under the law and provide them with information to help them understand what personal information (“PI”) we collect about them, how we use it and with whom we share it.
Your rights over your information
The CCPA affords California consumers additional rights over their personal information. We offer California consumers the following rights:
- The right to opt out of the sale of your personal information. Under CCPA, personal information is “sold” when it is shared in exchange for “any monetary or other valuable consideration,” subject to limited exceptions. We sell your personal information to third parties as described in the section “Our Collection, Disclosure and Sale of Personal Information” below. You have the right to direct us not to sell your personal information at any time by submitting a request through the following web page:
Alternatively, you may submit an opt-out request by contacting us as described below in the section “Exercising your rights”.
- The right to deletion. You have the right to request that we delete the personal information we have collected from you and retained, subject to certain exceptions.
- The right to know. You have the right to request certain information about personal information we collected from you in the past 12 months, including copies of such personal information, the categories of personal information we collected, the categories of sources from which we collected it, the purposes for which we use it, and the categories of any personal information we shared or sold in the past 12 months and the external parties to which we shared or sold it. You may exercise this right no more than twice in a 12-month period.
- The right to non-discrimination. We may not discriminate against you for exercising any of your rights under CCPA.
Exercising your rights
If you are a California consumer, as defined in CCPA, you can exercise your rights by:
- Submitting an email:
Do Not Sell:
- Email: email@example.com
- SUBJECT LINE: Do Not Sell
- First and Last Name
- Email Address
- State of Residence
- Email: firstname.lastname@example.org
- SUBJECT LINE: Access Request
- First and Last Name
- Email Address
- State of Residence
- Email: email@example.com
- SUBJECT LINE: Delete Request
- First and Last Name
- Email Address
- State of Residence
- Calling us at (800) 452-9199
In order to protect the security of your personal information, we will not honor a right to know or deletion request if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. The method used to verify your identity will depend on the type, sensitivity and value of the information, including the risk of harm to you posed by any unauthorized access or deletion. Generally speaking, verification will be performed by matching the identifying information provided by you to the personal information that we already have.
Under the CCPA, consumers may designate an authorized agent to submit rights requests on their behalf (OBO). In order to submit an OBO request, follow the instructions on the webpage that enables you to submit rights requests or email us at firstname.lastname@example.org.
Our Collection, Disclosure and Sale of Personal Information
Categories of PI we have collected: During the 12 months prior to the effective date of this Notice, we have collected the following categories of personal information: identifiers, commercial information, internet activity, professional information and other information you may have made publicly available online. We also use the personal information we collect to make inferences about individuals.
Categories of PI we have shared for a business purpose: In the 12 months prior to the effective date of this notice, we have shared all the above categories of PI with companies that provide specific services to us (service providers), as described in the section “With whom and for what reasons we share information” above. One example of this sharing is our use of secure, cloud-based storage vendors to hold the consumer PI we collect.
Categories of PI we have sold: We sell PI to our clients to assist them in reaching audiences that are more likely to be interested in their products or services. In the 12 months prior to the effective date of this notice, we have sold the following categories of personal information: identifiers, demographic information(such as gender and age), commercial information, internet activity, audio/visual information, professional information and inferences. We do not knowingly sell the personal information of minors under 16 years old.
Categories of third parties to which we have sold PI: We have sold all of the categories listed in the “Categories of PI we have sold” section to the following categories of third parties: finance, insurance, home goods, manufactures, and other clients who you have opted to receive offers from.
California “Shine the Light”
Under California Civil Code Section 1798.83 (“Shine the Light”), California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personal information, as defined under Shine the Light, such as name, email address and mailing address and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please contact us by email at email@example.com. If you do not want your personal information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at firstname.lastname@example.org.
Consumers in the state of Nevada have the right to opt out of the sale of personal information processed by us.* To exercise such legal rights, please submit your: first name, last name, email address on file, and state of residence to email@example.com.
*By opting out of the sale of personal information, you may no longer get information on products and events that you are interested in.